Rootz & Rhythms
Art Direction | logo creation
Problem
Create a logo for a Tiny-desk-Esque musical performance brand that Focuses on up-and-coming black artists.
Solution
Created a custom logo typeface that elicits a smooth rhythmic feeling upon viewing and a illustrated t-shirt design.
Rootz & Rhythms is a Tiny-desk-Esque musical performance brand that Focuses on up-and-coming black artists. The Logo utilizes a custom type face I created
to elicit a smooth rhythmic feeling upon viewing. Accompanying the logo is a t-shirt and hat design that utilizes the logo as well as an illustration.
Process
