Welly: Badge of The Summer
Art Direction | Design
Problem
Reimagine First Aid as Fun & Familiar. Make Welly the go-to bandaid for playful protection.
Solution
Reframe first aid from something sterile and boring to something vibrant, whimsical, and culturally resonant—woven into the rhythm of kids’ real lives.
Welly World is about the neighborhoods we grew up in—porch steps, corner stores, basketball courts—and the rich, joyful culture of Black youth across the Bay, the South, and NYC. It turns first aid into a celebration of play, pride, and resilience—where every bandaid marks a moment of movement, joy, and growing up.
